I closed my original Facebook account years ago but opened a new one recently thinkong it might prove useful as a meanse of spreading the word about the book. I trawled for friends and friends of friends and for people I might know or should know and their relatives and acquaintences, building an imaginary fan club.
Now I've learned that I violated some of the basic rules of Social Media Publicity. 1) Don't open a new account for the sole reason of hawking your book, 2) Make friends with your friends first before shoving book-for-sale spam in their faces, 3) Don't promote your book on a social medoa site you don't necesarrily like.
To my surprise and wonderment, My Life As a Cadaver has not gone viral yet. I never could figure out how to use Facebook and it's gotten worse. I just don't undersand how it works. It turns me in knots when I try to manipulate photos. All my legions of friends make it look so easy.
I learned my lesson the hard way. Twitter and Tumblr and all the rest are on the sidelines in my publiciy strategy until I know what I'm doing. My next step is to start the post card mailing campaign. What's your address?